22nd Jan2015

London Toy Fair 2015: LEGO Minecraft wins Editors Choice Award

by Phil Wheat

LEGO Minecraft has been voted Toy of the Show by media visiting Toy Fair in London this week. The Corgi James Bond Aston Martin DB5 from Hornby came in as runner up. Says Angie Tutt, Brand Director, KEGO:

We are really proud of Minecraft as it has been built on consumer demand. We asked consumers for their feedback to develop this range and we are delighted to have recognition of that effort with the Editors Choice Toy of the Show Award

LEGO Minecraft is the second winner of the award with 2014’s inaugural prize given to the Sorgenfresser Worry Eaters from Schmit, distributed in the UK by Coiledspring Games. More than 400 broadcast, national, consumer and trade journalists have reported from Toy Fair since it opened on Tuesday 20 January.

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