24th Jan2026

London Toy Fair 2026 – Photo Gallery

by Phil Wheat

Below is a gallery of images from the London Toy Fair 2026. These photos show the show floor as it actually looked. Stands. Displays. Products. The kind of stuff you walk past aisle after aisle when you’re there in person. It’s a simple visual walkthrough of the event. No spin. Just a snapshot of Toy […]

Off
20th Jan2026

Screens to Shelves: Why Licensed Toys are Winning – and Nerdly’s here to cover it all!

by Phil Wheat

If there was ever any doubt that pop culture drives play, the UK toy market has just obliterated it. Off the back of a monster year at the box office: with juggernauts like Minecraft, Lilo & Stitch and Jurassic World pulling crowds, film-linked toys now make up 16% of the entire UK toy market. That’s […]

Off
20th Jan2026

The UK Toy Market is Back and Building Momentum!

by Phil Wheat

For the first time in five years, the UK toy industry isn’t just stabilising… it’s properly growing again! Fresh figures revealed this week at Toy Fair London by the British Toy & Hobby Association and Circana confirm that 2025 marked a long-awaited turning point, with the market surging 6% year-on-year to a hefty £3.9 billion. […]

Off