Fright-Rags and EMCE Toys team for ‘Halloween’ figure collection
Fright-Rags and Fourth Castle Brands’ EMCE Toys have teamed up with Compass International Pictures to create a limited edition Halloween collection of “army men” style figures. The box will contain figures of characters from the film, as well as a larger bonus figure. It marks Fright Rags’ latest expansion into new categories for their horror and cult licenses and EMCE Toys’ return to horror action figures.
Under the EMCE Toys’ Nanoforce banner, the Halloween Nanoforce Deluxe Boxed Set includes twelve 2-inch scale, solid unpainted figures and icons plus a 4-inch bonus figure. Figures include characters like Michael Myers and Laurie Strode, icons from the film such as the Myers House itself, as well as some surprises. The 2-inch figures are split evenly between orange and black, and the 4-inch bonus figure will glow in the dark. Packed in a reusable, collectible box, these highly-detailed, 3D-digitally sculpted figures can be displayed on the enclosed map of Haddonfield, which doubles as a checklist.
From the press release:
This represents the latest category addition for Fright Rags. Since 2003, they have created best-in-class premium t-shirts for horror and cult brands, ultimately growing to over 60 licenses, thousands of SKUs and 10+ categories. In partnering with Fourth Castle’s EMCE Toys brand to produce the Halloween Nanoforce set they enter into the major licensed action figure category. “I’ve known Joe for many years and I’m excited to be working with him on these exclusive figures.”, said Ben Scrivens, Founder and CEO of Fright-Rags, Inc.
“Nobody takes better care of classic horror and cult brands than Ben,” said Joe Sena, Fourth Castle’s President and Creative Director, “so it was a no-brainer that we combine forces to do something cool with one of his marquee licenses.” This is EMCE Toys’ return to the genre since they relaunched the 8-inch “retro-cloth” style action figure in the early 2000s with licenses including the Universal Monsters and Night of the Living Dead. Now specializing in smaller, economy scale products, Nanoforce® is their premiere form factor, currently being applied to videogame, TV and anime licenses.
This is the first of many collaborations between Fright Rags and Fourth Castle’s EMCE Toys brand planned for the future. Fright Rags brings decades of quality standards and strong relationship with licensors; the brand mission of EMCE Toys’ is to make cool products of all categories for licensors or existing licensee partners. The possibilities are endless.
The Halloween Nanoforce Deluxe Boxed Set is scheduled for release in early fall, with preorders available on the Fright Rags website once the product ships. Between now and then, you can see sneak previews of 3D sculpts of each character on the Fourth Castle Brands Facebook page every week until pre-orders go live.
