01st Jul2024

Our best live streaming choices for 2024

by James Smith

The emergence and continual evolution of digital online platforms has allowed video content to be utilised like never before. Recent years have seen the growth of a new format, live streaming which enables individuals to upload videos in real time. The format has become widely used across multiple sectors, used equally as a form of entertainment and as a useful professional tool. Choosing the right live streaming platform for your needs can be difficult and often depends on the type of content you are looking to create or access. This article takes a look at some of the best live streaming choices across the huge range available to ensure that you make the right decision when it comes to live streaming this year.

Instagram Live

Along with many of the other social media platforms, Instagram introduced a live video feature to its app in 2016. While Instagram started off life as a simple photo-sharing platform, it has quickly evolved into a social media giant incorporating additional exciting features such as stories, reels and live streaming. So much so, that it is now the fourth most used social media platform in the world. Particularly popular with younger audiences, Instagram Live allows for real-time engagement and interactive comments on posts. Because of these features, the platform has become the chosen destination for influencer marketing and celebrity engagement. Q&As with popular influencers are common, while behind-the-scenes content and live tutorials are also part of what makes Instagram Live distinctive. A recent development of Instagram Live has introduced a new feature that allows users to live stream only to their close friends, further expanding the ways in which the function is used on Instagram.

Twitch

When it comes specifically to this style of content, Twitch has firmly cemented itself at the top of the tree being the most used live streaming platform on this list. Launched in 2011, Twitch was created specifically as a platform for live streamed content and this focus on real-time broadcasting has allowed it to become the go-to platform for many. Video games content makes up the majority of content available on Twitch, with creators live streaming to audiences as they play through popular games. Major eSports competitions are also live streamed on the site, with over 6 million people tuning in to watch last year’s League of Legends World Championship. Outside of gaming, other popular content on Twitch consists mainly of live music broadcasts and live dealer casino games, both of which have amassed significant audience bases of their own. During the pandemic, as people spent for time indoors, they also spent more time online. Many found a successful niche on Twitch by broadcasting themselves gambling in real-time, often using live dealer games. Many of those looking to try this out themselves found that a site like Casino.org looks for you, which helped people avoid the pitfalls within the expanding market. It is certain that Twitch will continue to diversify its content in the future but for now remains the premier destination for video game content.

LinkedIn Live

LinkedIn has controlled the corporate social media space for years now, being the go-to place for networking, job searching and brand marketing. In 2017, the company introduced a livestreaming aspect to the platform giving individuals and companies the ability to host live virtual events. The global pandemic changed the way businesses operated, with nearly all in-person conferences shifting online during the work-from-home era – LinkedIn Live was used across the world. Despite the phase-out of social distancing measures, many events remain virtual, or at least partially, enabling people to attend regardless of their geographic location. LinkedIn Live is at the forefront of these events with webinars, product launches and professional training sessions all commonly taking place.

YouTube Live

Well-established as the largest video-sharing platform on the internet, all of us know how easy it is to get stuck down a YouTube hole, watching video after video. This massive audience base is a key reason for the success of its live streaming service, YouTube Live. Able to reach broader audiences than on other sites, some of the most popular live streamers in the world such as MrBeast and IShowSpeed use YouTube Live as their primary platform. The success of YouTube Live lies in the variety of content that is available to view. While other sites often have a particular content focus, YouTube has an abundance of live streams across video games, sports, podcasts, politics, educational content and live music events. When you are unsure what you want to watch, go to YouTube Live.

Kick.com

A relative newcomer to the scene, Kick.com launched in 2022 with the ultimate aim of competing with live streaming market leaders such as Twitch and YouTube Live. The platform aims to find its place in a bustling market by offering several unique selling points. The first is that the revenue share offered to streamers who upload onto Kick.com is much higher than what is offered by other rival platforms while the second is their focus on community building and user interaction. At current, the majority of its content revolves around video games such as Elden Ring, GTA Online and Chained Together. Kick.com remains in its infancy, attracting a much smaller audience than other platforms, however, streamers and viewers alike will be attracted to the unique incentives on offer. Kick.com is definitely one for the future.

No matter what type of content you are looking to live stream, you will be able to find it on one of the five platforms discussed here. It is clear that different platforms are better suited to specific content types while certain platforms such as YouTube Live excel as a jack of all trades. Live streaming has subtly become an important aspect of our digital lives with the format now used equally for work and leisure. Emerging platforms such as Kick.com are introducing additional competition for market leaders which will help to ensure the landscape continues to develop positively for users. What will be the next direction for live streaming?

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