17th Jul2020

Video Game Marketing Strategies You Can Use Right Now

by James Smith

There are so many video games on the market right now and there is also a lot of stiff competition as well. If you have the dream of getting your game out there and in front of the masses then this guide will help you to do that.

Game Marketing through YouTube

If you don’t have a YouTube channel, then now is the time for you to create one. YouTube is the second-biggest search engine, next to of course, Google. If you want to take advantage of a lot of different promotional opportunities, then this is something you should be looking into if possible. Creating a promotional video as a teaser is the way to go as this will show everyone what your game has to offer. When you have your video done and uploaded, it is then time for you to add the link to your description and even app stores. This will get you even more views.

Image S0urce: Pexels.com

Game Marketing through Blogging

Creating a blog on your site is one of the most reliable investments you could hope to have. It’s beneficial for years to come and you can also attract way more players to your game as a result. Promoting your game through blogging is a great way for you to increase traffic and you may even find that you can attract way more players and more press too. You can even show and tell about your games too and this can really work in your favour. If you need some help getting your blog off the ground then look into the blogger outreach service from Ocere.

Game Marketing via the App Store

When you have decided on a marketing strategy for your app store, you can then position yourself so that you can boost visibility while also making your game way more appealing. Your app will be discoverable, and you can also drive traffic to your game’s page. This will help you to convert your visitors into players.

Game Marketing on Facebook

It’s well-known that social media is one of the best ways for you to promote your game. If you want to promote your game well, then you need to do everything you can to try and make sure that you are utilising ads. This might seem complicated but when you start to look into it, you will soon see that it is actually easier than ever for you to reap the benefits that they have to offer. If you are not quite sure how to set up Facebook ads, then your marketing agency should be able to do it for you. When you do hire them and tell them what you want to do, just make sure that you do everything you can to use the right keywords. When you do this, you can then incorporate those same keywords into the SEO strategy you have, so make sure that you keep this in mind.

Of course, promoting your game doesn’t need to be a long and difficult task but if you follow this guide then you should have no problem in getting somewhere.
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