13th Mar2020

Super Mario to go on a LEGO adventure! LEGO Super Mario on the way!

by Phil Wheat

The LEGO Group have announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world with a reimagination of the LEGO building experience, enabling an entirely new way to play inspired by the beloved video game icon, Super Mario. In the video below hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.

Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

Says Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group:

We are very excited to bring Mario into the physical world through interactive and social LEGO play. With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.

Adds Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd.

I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.

LEGO Super Mario will launch later this year, and more information will be made available in the future at www.LEGO.com/supermario

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