08th May2019

AEW joins forces with ITV for ‘Double or Nothing’ PPV

by Phil Wheat


Wrestling fans everywhere have been on tenterhooks to find out which network, what channel, which cable/satellite provider would be the home for AEW in the US… but none of us ever gave a thought to the UK; and THAT’S the first TV deal that AEW have announced!

AEW are partnering with World of Sport broadcaster ITV to air Double or Nothing on the ITV Box Office channel, with the Double or Nothing pre-show to air on ITV4 – presumably as a warm-up for UK fans still wondering if the PPV will be worth a buy (it will)… It’s huge HUGE news for AEW and the UK wrestling scene. Perhaps this is payback for Vince McMahon basically plundering the World of Sport roster for NXT:UK – we all know how petrified McMahon was when WoS returned, ramping up his plans for a UK-based WWE roster in the wake of the shows initial broadcast.

Maybe, just maybe, ITV have decided to fight back, teaming with WWE’s biggest rival (for even though AEW hasn’t even aired one episode yet it IS the viable alternative to the WWE) to stick it to Vince McMahon and prove that he’s NOT the so-called “saviour” of British Wrestling after all!

Check out the official press release below:


— All Elite Wrestling’s Highly Anticipated PPV Show will Ignite the Screen with Kenny Omega, Chris Jericho, The Young Bucks, Cody, SCU, and more —

LONDON, UK, (May 8, 2019) – ITV, the largest commercial television network in the UK, announced a partnership today with All Elite Wrestling (AEW), the new wrestling promotion headlined by members of The Elite, to broadcast the highly anticipated DOUBLE OR NOTHING event on its ITV Box Office channel.

Fans across the UK can look forward to seeing all the drama, action and entertainment live from the MGM Grand Garden Arena in Las Vegas on the night of Saturday 25 May going into Sunday 26 May. DOUBLE OR NOTHING, which sold out in under 30 minutes, features an electrifying card packed with stars including the headline clash between Kenny Omega and Chris Jericho. The wrestling world will rock as Cody takes on his brother Dustin Rhodes, The Young Bucks battle the Lucha Bros for the AAA World Tag Team Championship, Hangman Adam Page clashes with PAC, and Britt Baker, Nyla Rose and Kylie Rae compete in a three-way match.

Additionally, before the live pay-per-view event begins at 1:00 a.m. GMT, Sunday, May 26, the hourlong live pre-show special BUY-IN will air for free on ITV4 at midnight. BUY-IN includes the first ever “Casino (Battle) Royale,” which will see 21 competitors including Jimmy Havoc, Billy
Gunn, MJF, Michael Nakzawa, Jungle Boy, Glacier, Sonny Kiss, and Joey Janela entering the ring in waves of five wrestlers every three minutes followed by one final entrant, lucky number 21, all fighting it out in the ring until there is one winner, whose reward will be a future title shot against the first ever AEW World Champion. BUY-IN will also feature a pair of high-flyers squaring off one-on-one as the UK’s own Kip Sabian will face Sammy Guevara.

“We’re delighted to announce this partnership with AEW, whose entry into professional wrestling is already making a massive impact on the industry and promises to deliver an electrifying event later this month, and a fantastic experience for our viewers and wrestling fans in the UK,” said Niall Sloane, Director of Sport, ITV. “Joining forces with AEW for this event is faithful to ITV’s More Than TV strategy to develop direct relationships with viewers through big events available on its platforms.”

“We’ve stated since our launch that we want to make this the greatest time ever to be a professional wrestling fan, and part of this plan is to make our product as accessible as possible to a global audience,” said Tony Khan, President/CEO of AEW. “Since our launch in January, we’ve signed the best talent, sold out our debut show in record time, and we’ve built relationships and formed bonds with the best media partners like ITV. This collaboration with ITV is so important to AEW, ITV is the best in the UK, they were always my first choice to be our international PPV partner for DOUBLE OR NOTHING, and we’re looking forward to a great show.”

In addition, a special pre-event show “Before the Bell” will air for free on ITV4 and ITV Box Office in the build up to the DOUBLE OR NOTHING broadcast. Details about how to access DOUBLE OR NOTHING on ITV Box Office can be found at www.itvboxoffice.com.

Here’s hoping this means ITV will be the official UK home of AEW weekly television show too. What do you guys think? Let us know in the comments below.


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