07th Mar2018

Pokemon TCG shines in a crowded card game market!

by Kat Wheat

The Pokémon Company International have announced that Pokémon has followed up its record-breaking sales performance in 2016 with continued growth in Europe throughout 2017 for its Pokémon Trading Card Game (TCG) and toys.

According to figures recorded by the NPD Group Toys retail tracking service, Pokémon is the number one Strategic Trading Card Game property in Europe, with total sales exceeding €100 million. Total sales for such games in Europe in 2017 were over €122 million, giving Pokémon a phenomenal 82% share of the market.

Pokémon TCG sales also continued to rise in key territories, with growth of 42% in the United Kingdom, 56% in Spain and an incredible 644% in Italy. Pokémon toys also saw a significant rise in sales in 2017, with an increase of 54% in the UK, 14% in Germany and 146% in Italy.

Simon Benton, VP of Pokémon TCG Sales Europe, said:

2017 was another exceptional year for the Pokémon Trading Card Game. We are the number one Strategic Card Game in Europe, and the UK toy industry voted the Pokémon Trading Card Game the top Pocket Money Toy of the Year. The continued success is testament to the fantastic support of all our retailers and the Pokémon TCG’s huge appeal, and with further expansions and promotions planned, we expect another strong performance in 2018.

Pokemon-2018

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