18th Jun2015

E3 2015: Into the Pixel – The Art of E3

by Guest

Written by Abid Gangat


When I walked through the doors of the LA Convention Center I didn’t think I would find myself looking and marveling at pieces of artwork created from some of the worlds most well known video games, but that is exactly what happened.

I am of course talking about Into the Pixel, which for those of you who didn’t know is a project of the Entertainment Software Association and the Academy of Interactive Arts and Sciences (AIAS), who today unveiled a new collection of video game art at this years E3. Into the Pixel, which premiered today, showcases the best video game art from around the world – and the talented artists who created it.

Said Michael D. Gallagher, president and CEO of the Entertainment Software Association:

The Into the Pixel collection celebrates the artistry and excellence of video games – and the talent in our industry that innovates and redefines ‘fine art’ worldwide. ESA is proud to shine a light on our industry’s extraordinary art and artists with Into the Pixel.”

Adds Martin Rae, president, AIAS:

The Academy and ESA are proud to honor these winning artists covering so many varies styles, narratives and subject matter from our interactive entertainment medium. I’d like to thank our diverse panel of jurists, who all have a deep appreciation for the creativity that comes from video games. Great care and spirited debate went into curating the 2015 collection, and we are exceedingly proud of the 18 pieces – especially our first-ever sculptural piece!

Into the Pixel has become a key showcase platform for artistic talent within the games industry, and each year, new winners are added to the collection of more than one hundred works of art. Though a majority of submissions do come from the United States, entries spanning the globe have also been noted, including works of art from France, Canada, Iceland, Japan, Korea and the United Kingdom.

This exceptional collection of artwork from the games industry clearly demonstrates the high level of creative work being done. The exhibition offers E3 attendees a preview of what museum-goers of the future will be viewing as classic pieces. Details of this years Into the Pixel collection can be found online.

Grommash Maquette from World Of Warcraft, Brian Fay (Artist)

Grommash Maquette from World Of Warcraft, Brian Fay (Artist)

‘Gnome versus Goblins from Hearthstone: Heroes of Warcraft’ by Laurel Austin

‘Gnome versus Goblins from Hearthstone: Heroes of Warcraft’ by Laurel Austin


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